The saying goes “a change is as good as a holiday”, and we couldn’t agree more. After 9 fabulous years, we felt that it was time for a refresh of our own brand. Why, you may ask? Why would we do this when we have built such a strong presence in the market?
On average, brands and organizations change their corporate identities once every 7-10 years as there comes a time when their brand identity is no longer on par with the direction the company wants to take. This was indeed one of the main reasons for our own decision to rebrand ourselves.
So, where to from here you may ask? Well, the good news is that we have grown in leaps and bounds over the last 9 years. We have many loyal clients who have been with us for several years and this shows how seriously we take our business, customer service as well as really understanding the needs of our customers.
We have taken a step back and moved the “Brand Spanking Marketing” name to become “Brand Spanking “as the mother brand. This will allow for us to be flexible and allow for future growth in any direction which we may feel alignment within the future. The company has also been divided into 3 separate entities to allow for more focus and specialization in each division. The entities are as follows:
To remain focused on strategy development, marketing plans, corporate identity development, design and promotional campaign development. Brand Spanking Promotions will also have its own unique focus so as to cater for the tremendous demand of quality promotional items and corporate gifting for the USA market
This entity will focus on the ever-growing digital world out there. It has been critical for us to remain at the forefront of new developments hence the need for it living in its own space. In this entity, we focus on everything from social media to SEO optimization and digital channel development.
It is no secret that we love eventing as it allows us to be creative whilst having great fun bringing our ideas to life. It is no surprise then that the eventing business should also have their own space to shine.
We are very proud to have a number of amazing global brands as our clients including Dr. Oetker, BD, Philips, Bel, and Sime Darby Oils to name a few. It was also in the spirit of realizing our potential to work on more of a global platform that we felt the importance to simplify and modernize our brand presence to align with our future growth potential.
Next week, we will take you through an in-depth review of how we got to our new branding and this will also give insight into how we do re-branding projects and the importance of creating a visual identity for your brand.
We hope you love it as much as we do, and we look forward to continuing to excite and delight you in many new ways
Stay safe. All the best
Tracey and the team at Brand Spanking